Should I buy a dress online or in a store?

The answer

Both work, and many shoppers combine them. Stores are better for certainty about fit, true color and fabric weight, and a same-day dress when time is tight. Online shopping offers variety and convenience but brings more uncertainty about sizing, photos and returns. Browse online to narrow your style, try similar shapes in a local shop, and use a tailor to bridge the gap. Check the return policy before paying.